EXECUTIVE SEARCH STATUS:

Completed

POSITION:

NATURE OF BUSINESS:

JOB LOCATION:

Marketing Manager

FMCG

Johannesburg

GROUP BACKGROUND:

South African subsidiary of Global Fast Moving Consumer Goods Group

 

KEY EXECUTIVE ATTRIBUTES REQUIRED:

  • A Bachelors degree in commerce or IMM qualification
  • At least 8 years classical marketing experience in a top-tier multinational FMCG food company
  • Brand management and marketing experience in Sub Saharan Africa would be advantageous
  • Combination of strategic and implementation capability
  • Highly energetic, creative and innovative
  • Highly flexible and reactive
  • Experience in people management and building a winning team
  • Must show initiative and have excellent problem solving skills
  • Potential to take responsibility for additional brands and operate in a more senior capacity in the medium to longer-term

 

KEY JOB PERFORMANCE AREAS:

  • Recommend marketing strategies and action plans (related to communication, price, product - renovation+innovation - , promotion, pack) to improve competitiveness of the brand and achieve brand objectives (volume, profitability, etc...)
  • Continuously ensures that brand strategies maximize their contribution to company business results.
  • Monitor and evaluate performance of his/her brand (internal sales, consumer panels, market data, ad-hoc researches), follow-up competition and market evolution, if necessary recommend changes to strategy or action plans.
  • Manage brand review, marketing plan and budget planning process.
  • Manage brand related projects:
  • Project steps preparation
  • Information sharing within project team
  • Coordination among departments
  • Final evaluation
  • Build relationships with other brands. Participate in global brand meetings to share/collect best practices.
  • Continuously look for new opportunities and challenges current portfolio. Monitors and uses worldwide best practices in order to fit into and use for local brand activities
  • Develop future potential JBMs/BMs/SBMs